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Learner Reviews & Feedback for Introduction to Social Media Marketing by Meta

4.8
stars
15,199 ratings

About the Course

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps....

Top reviews

KM

Jun 16, 2023

Very good course from Meta. Very good teaching from Anke. Overall, an impressive course. I want to learn more from Meta. Thank you Meta for reaching out to the Youth in Africa. We are indeed grateful.

AM

Jun 15, 2022

Aku sangat puas dengan sistem materi, quiz hingga pratek pembelajaran yang sangat mendalam terkait digital marketing. sangat lengkap dan tentunya penyampaian belajarnya sangat seru dan mudah dipahami.

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51 - 75 of 4,610 Reviews for Introduction to Social Media Marketing

By Rieko S

Nov 21, 2020

I enjoyed this course a lot. I've been blogging and hoping that it could help my business in near future. I've leant how to connect between the business and social media via blog and also was able to set up goal, KPIs, targeting audience and also customer journey, managing social media and blog etc etc. I recommend taking this course for beginner who wants to add new basic knowledge for your career and business. The instruction is very clear and easy to understand.

By Daryl K

Mar 26, 2021

Anka Audenart is an outstanding instructor. I learned a lot in this short course, and am looking forward to building a professional portfolio.

I want to mention that I am older (57 years old), and am doing this to build a new skill, stay on top of things and show my employer and employers, that I am tech saavy, quick, vibrant, energetic, and valuable.

By Katie B

Dec 29, 2020

Very engaging class. Detailed information about the current social media landscape and how to approach it from the business side. If you are a personal user of social media and want to learn about social media for business then definitely worth spending the time to learn about the opportunities available.

By Nathan F

Feb 23, 2023

I did learn a great deal in this course. It was tougher than I expected, which was a good thing. The video content is well put together and easy to follow. The quiz questions make you think and the assignments were straightforward but challenging. I thought this was a very well-put-together course.

By Kareem M A A D

Nov 8, 2021

Outstanding curreculum! Thank you Anke Audenaert so much for the great effort you have done here. I have really enjoyed each an every moment I spent watching the videos.

By Kyla R A

Feb 6, 2021

I love the training because it discussed the overall social media platforms. Also, there is an assignment to do to better understand the idea and concept.

By Khadija H

Nov 5, 2021

The course is very comprehensive and interesting. It gives the beginners a great insight about the Social media landscape and usage of various platforms.

By Solomon C O

Oct 18, 2020

This an all-encompassing course that you need to learn everything about Social Media Marketing from the basic to advanced level. Highly recommended.

By Prateek B

Sep 23, 2020

I totally loved the first course. Though I very active on social media, but in the course lot of deep details were covered. I'm totally impressed.

By Jacqueline C F

Dec 18, 2020

I have a degree in Marketing and graduated in 2007, I was very outdated about social Media, and I have learned a lot in this course. Thanks!

By Jerry S

Oct 9, 2020

Very informative to what most have already been exposed to. Good way to start learning about how to use social media as a marketing tool.

By Abdallah S

Jan 12, 2021

Very glad to take this course with Dr. Anke. Pure and very rich content to be learned.

By Syed M E A

Nov 8, 2021

Very detailed and develops a foundation from the ground up. Highly recommended.

By MD. Y A

Sep 18, 2020

It’s really a good platform to develop skills in different areas.

By Deleted A

Apr 13, 2021

The course is very easy to understand and full of helpful tips.

By Kenneth O

Sep 24, 2020

Wonderful innovation. I’m really grateful for the impact

By Peter J

Nov 30, 2020

This is a pretty good overview of the Social Media landscape and the basics of social media marketing. However, it was created by Facebook, and it omits relevant information that would make the company look bad. For example, while they correctly point out that Facebook has more daily active users than any other social media site, they choose not to tell you that the organic reach for a companies Facebook post is only about 6% of it's page likes, and you'll have to pay to boost any post in order for Facebook marketing to have any real effect. Again, it's a well put together intro course, but take it with a grain of salt.

By Shreemathy K

Dec 27, 2021

i didnt get my certificate on completing the course

By Emily N

Feb 13, 2021

Repeated information a lot and not much information depth.

By Cherie X

Mar 28, 2021

it is unuseful, and i post a technical problem that they don't ignore completely, due to the problem that i can finish this course, that's an awful experience.

By Janine K

Oct 23, 2021

I want to unenroll from this course

By Amy o

Apr 9, 2022

i havent gotten my certificate

By Rhea

Jan 9, 2022

Where is my certificate

By Sandun S W

Jun 17, 2023

Having recently completed the Introduction to Social Media Marketing course on Coursera, I am pleased to share my positive experience. This course provides an excellent foundation for individuals interested in exploring the world of social media marketing.

The course content was informative and covered the essential aspects of social media marketing. It delved into the key platforms, strategies, and best practices for leveraging social media effectively. The instructors did a commendable job of presenting the material in a clear and concise manner, making it easy to understand even for beginners.

One of the highlights of the course was the emphasis on practical applications. Throughout the modules, there were hands-on exercises and real-world examples to reinforce the concepts being taught. This approach allowed me to gain a better understanding of how social media marketing works in practice and how to apply the techniques in real-life scenarios.

The course also introduced various tools and resources commonly used in social media marketing. It provided guidance on how to choose the right social media management platforms, analyze data, and create engaging content. While the coverage of these tools was brief, it served as a valuable introduction, piquing my interest in exploring them further.

The learning experience on Coursera was user-friendly and well-structured. The course materials were organized logically, and the video lectures were of decent quality. Additionally, the quizzes and assessments at the end of each module helped me assess my understanding and progress effectively.

However, I would have appreciated more interactive elements in the course. While the material was engaging, incorporating more discussions, case studies, or interactive activities could have enhanced the overall learning experience and facilitated deeper engagement with the content.

Furthermore, although the instructors were knowledgeable, their availability for answering questions or engaging in discussions seemed limited. While the discussion forums were available, I would have preferred more direct interaction with the instructors to clarify doubts or seek additional insights.

In summary, the Introduction to Social Media Marketing course on Coursera provides a solid introduction to the field. It covers the essentials of social media marketing, offers practical applications, and introduces useful tools and resources. While more interactive elements and instructor engagement could further improve the course, it remains a valuable starting point for anyone looking to gain foundational knowledge in social media marketing.